DIRECTORS OF SAIMS
Prof. Tania Maree
Tania Maree is an Associate Professor in the Department of Marketing Management in the Faculty of Economic and Management Sciences at the University of Pretoria. She holds a DCom in Marketing Management from the University of Pretoria.
Her research focus is integrated marketing communications (IMC); specifically, advertising and social media. She investigates IMC from the perspectives of media users and media sources. Tania’s research has contributed to the field of marketing communications in the form of several publications in local and international peer-reviewed journals, and numerous conference papers in South Africa and internationally. Her work has been published in journals such as International Journal of Consumer Studies, Journal of Business Research, Journal of Promotion Management, and European Business Review, among others. She is an NRF C-rated researcher, and have won the Best Junior Researcher Award for Management Sciences at the University of Pretoria.
Tania believes in the power of education to enrich and empower people on an intellectual and a psychological level. She had been involved in SAIMS as a conference presenter, conference session chair, and member since attending her first SAIMS conference in 2005.