Dr Mia Bothma


Dr Mia Bothma is a senior lecturer in Marketing Management at the North-West University (NWU) in Potchefstroom, South Africa and the research program leader for the School of Management Sciences at the Potchefstroom campus of the NWU. 

Mia obtained her BCom degrees at the University of Pretoria and her MCom and PhD from the NWU. Before starting at the NWU, Mia worked for 15 years in the marketing industry at various marketing-related companies. 

Mia currently lectures Honours level research methodology and has taught several undergraduate marketing modules. Her research interests include online marketing, citizenship behaviour and brand management.